Inward

Notes

The thinking behind the work.

We are a small lab trying to engineer advice that actually fits the person receiving it. These are the arguments we keep coming back to while we build it.

  1. Why We Built the Inner Map

    We set out to engineer the best advice in the world and ended up building a personality framework. This is the story of why nothing off the shelf worked, and what we borrowed from ninety years of psychology to build our own.

    5 min read

  2. The Anatomy of Good Advice

    We credential advisors on how well they understand the world, and almost never on how well they understand you. This is our attempt to name the four parts of advice that actually lands, and why the one that matters most is the half nobody has learned to build at scale.

    9 min read

  3. Your favorite AI remembers you, but how well does it know you?

    Every major assistant now has a memory, and it genuinely does build a picture of you over time. This is about what that picture is made of, why a generalist's memory is built for a generalist's job, and why what a product measures itself on ends up deciding what it becomes.

    7 min read

  4. Why We're Building an Advisor, Not Just Better Advice

    We spent almost a year learning to build advice that uniquely fits a person. Then we started watching where great advice actually dies, and it is almost never in the conversation. So the thing we are building now, with a small cohort of early members, is an advisor who stays. Below we discuss why, and what has to be engineered differently when the product is a relationship rather than an answer.

    5 min read